Bank of Tomorrow
(Confidential client)
Introduction
An international bank (confidential) approached Wildcard to help strengthen its presence in the European market. Given our enthusiasm for working with ambitious partners, we gladly accepted this opportunity.
The vision
Achieving the goal of expanding into a completely new market required a comprehensive and ongoing approach to develop an innovative solution that drive customer growth and market expansion. We worked closely with the bank's decision-makers, acting as strategic sparring partner.
We brought ideas and insights from our extensive experience into their internal processes, enriching them with clear and tangible presentations and prototypes that helped the entire team and stakeholders to get a feeling for our goals and the possible final results.
Digital presence
Our close collaboration with their internal teams involved facilitating workshops and planning engaging employee events. All activities were aimed at strengthening the bank’s market position, initially with a focus on enhancing its presence in Eastern Europe.
In parallel, we developed a digital, customer-first approach to transition the bank from a traditional branch model to a modern, scalable financial brand in Western Europe.
We envisioned a modern mobile-first digital solution that sets new standards for what customers can expect from a new bank. Through many development iterations and close collaboration with a highly motivated and experienced team on our partner's side, we turned this vision into reality.
Close collaboration
With our "Why not" approach, we constantly injected ideas to make financial interactions easier, more sustainable, faster, or unique. Our collaborative efforts rapidly elevated the bank to new levels of success.
We not only created new financial solutions but also developed a fresh UX/UI across all aspects of a mobile banking app. Following our "make the invisible visible" approach, we worked as a team to bring new ideas and concepts to life at every stage of development.
Testing our ideas and visions with future customers long before the app's execution provided strong insights and incredibly positive results. This built trust within internal processes and laid a strong foundation for continuing development.
Ongoing support
Later on, we supported the global development team on a daily basis to create the best product possible. This included many international alignment meetings as well as visual testing support to ensure a seamless customer experience.
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