The Cottage
Medical Cosmetics

Revamping the brand and digital presence for a modern, cohesive identity.
Date
2020–2024

Introduction

The Cottage Medical Cosmetics is a premier medical office of the highest standard dedicated to advanced dermatology and medical cosmetic treatments in Vienna. Their expertise encompasses a wide array of services including dermatology, health medicine, laser treatments, and body shaping procedures. With state-of-the-art medical lasers and devices, they specialize in non-invasive treatments such as muscle relaxants, fillers, fractional CO2 lasers, and radio frequency needling.

Collaborating closely with the team and the founder, our goal was to refine their market positioning, enhancing their appeal to a broader audience while emphasizing their commitment to high-quality, reliable cosmetic solutions.

Visual approach

For The Cottage Medical Cosmetics, our visual approach centered on crafting a premium yet adaptable brand design system. We developed an identity rooted in organic skin shapes, each as unique as the skin of every client, while also reflecting the core services.

This design system was refined with a cohesive color palette, creating a visually appealing presence while upholding the professional standards of a medical treatment office. Our goal was to make the brand attractive not only to their existing clientele but also to a younger, broader audience seeking reliable cosmetic solutions.

Implementing + expanding

The skin shapes and design system provided a strong foundation for all the different applications we later developed.

We then created a multitude of assets, including OOH ads, brochures, stationery, and seasonal in-house advertising material. To further propel the brand forward in the digital world, we devised innovative concepts such as a social media concept, a website redesign, and a QR code booking feature.

These initiatives ensured that The Cottage Medical Cosmetics maintained a cohesive and modern presence across both physical and digital platforms.

“Redesigning the Medical Cosmetics’ brand was a rewarding experience.

The project allowed us to blend medical precision with aesthetic elegance. Our aim was to create a simple and modern identity that reflects the client’s high standards but manages to appeal to a wider audience.”

Rafael Rabl

Designer & Webflow Expert

Full brand revamp

We are grateful of our collaboration with The Cottage Medical Cosmetics. By aligning our ideas with their vision and needs, we created a productive partnership that resulted in a compelling brand transformation.

This project not only enhanced their physical and digital presence but also ensured their appeal to a broader audience. Our joint efforts have laid a solid foundation for their continued success and growth.

Is your big idea ready to get real?