IQONIC Case Image

IQONIC
‍‍
Consulting

Building a distinctive visual brand and web presence for an expert-level consulting firm.
Date
2020–ongoing
Website
iqonic.at

Introduction

IQONIC Consulting is a leader in corporate optimisation, business strategy and culture transformation. With a brainpool of executive-level experts with international expertise, the company helps clients drive growth and transformation across multiple sectors. As a Wildcard partner, IQONIC demonstrates consulting excellence and provides strategic solutions for today’s business challenges.

At Wildcard, we worked closely (and still do) with the founder and team of IQONIC to develop a market positioning with purpose. Our goal was to visually differentiate the firm from the current corporate landscape. The aim was to create a brand identity that reflects IQONIC's innovative tools, methods and strategy in the ever-evolving business environment.

A new brand identity

For IQONIC's branding, we developed a brand that is flexible, one-of-a-kind, and iconic (pun intended). Inspired by the strategic approach to consulting we set our goal to capture the idea of IQONIC and its cutting-edge ethos in a visually compelling way.

We designed a distinctive logo and brand identity that is easy to understand in a non-technical way, yet offers the depth required for their target audiences.

Digital Presence

It's not only important how a brand looks and feels, but also how it is presented across different media.

In cooperation with the IQONIC, we designed and developed a stunning yet easy-to-navigate web presence – One that not only showcases the brand but also tells its story and ambitions to customers through straightforward layouts and interactive scrollytelling elements.

Ongoing partnership

We are grateful for our ongoing partnership with IQONIC. By combining our ideas with their vision and needs, we created a productive and secure collaboration that resulted in a compelling brand transformation and web presence.

The result is a distinctive market positioning, flexible branding, and a compelling digital presence for IQONIC. These collectively demonstrate their state-of-the-art approach and unique tools to advance in today's corporate landscape.

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