Strategy

With everyone in mind: The Art of Creating Accessible Digital Experiences

Creating accessible digital experiences is essential for inclusivity, benefiting users with disabilities and enhancing overall user experience.
Markus Friedl
Visual Designer

Everything is online today. Want to find something? Google it. Need to track your health? Use an app. Nearly everything happens in digital spaces nowadays. Sure, this has its benefits, but on the flip side, there are problems yet to be solved. Digital accessibility is a crucial topic that can't be ignored in our modern world—it's essential. Designing with accessibility in mind ensures that digital products are usable by everyone, including people with disabilities. When we focus on inclusivity, we not only empower users with diverse needs but also create better overall user experiences.

Accessibility Gaps in UI/UX Design

Despite growing awareness, accessibility is often overlooked in the design process. Many digital platforms fail to cater to users with disabilities, excluding millions from fully engaging with their products. This oversight not only alienates potential users but also results in lost business opportunities. The World Health Organization estimates that over 1 billion people live with some form of disability—a number expected to increase as populations age.

Neglecting accessibility in design can harm user retention and conversion rates, damage brand reputation, and limit market reach. The importance of inclusive design is clear: when designers create for everyone, they ensure no one is left behind.

Essential Considerations for Accessible UI/UX Design

Everyone sees things differently (literally)

Designing with Visual Impairments in Mind

Visual impairments range from color blindness to low vision and complete blindness, making it essential for designers to create adaptable interfaces. Poor contrast, small text, and reliance on visual cues alone can make navigation difficult or impossible for many users. As someone with visual impairment, I face these challenges daily. However, there are solutions to help visually impaired people.

For example, using proper contrast ratios, right use of colours and scalable text enhances readability. The Web Content Accessibility Guidelines (WCAG) recommend a contrast ratio of at least 4.5:1 for normal text, ensuring that visually impaired users can comfortably read screen content. This simple adjustment alone can make a product accessible to a broader audience. Other helpful features include good labelling and descriptive elements (for forms and such), larger touch input areas—like Samsung's approach to phone typing and visual description tools such as Apple's VoiceOver, which vocalizes on-screen content. VoiceOver has made Apple products widely accessible and serves as a blueprint for inclusive design that everyone can learn from.

Mobility Disabilities and Input Flexibility

People with mobility disabilities often struggle to use standard input methods like mice or touch screens. Ensuring flexibility in how users interact with digital products is crucial for creating inclusive interfaces.

Design choices that enhance accessibility include large clickable areas, native keyboard navigation, and alternatives to complex touch gestures (like swiping or pinching). Simplifying interactions and offering alternatives benefits all users, particularly those with mobility issues.

Microsoft's Xbox Adaptive Controller is an excellent example of inclusive design. Developed to accommodate gamers with limited mobility, it allows users to customize input methods. This innovative product has opened up the world of gaming to many who were previously unable to fully participate.

Voice Assisted Usability

The rise of voice-controlled technologies like Siri and Google Assistant has made voice commands a crucial component of accessible design. For users with limited or no mobility, or those who struggle with traditional input methods, voice interaction offers greater independence and usability.

When designing voice-friendly interfaces, it's essential to consider natural language processing and easy-to-understand command structures—as well in web, using alt tags to ensure compatibility with voice assistants allows users to navigate applications using only their voice. For example, Google's Voice Access App is designed for people with disabilities who have difficulty manipulating touchscreens. This app enables users to control their devices entirely through spoken commands, providing a level of access and control that would otherwise be impossible.

Conclusion

Incorporating accessibility into UI/UX design not only enhances the experience for users with disabilities but also improves usability for everyone. By creating more inclusive digital products, businesses can expand their reach, boost customer satisfaction, and foster brand loyalty. Accessibility should be a core consideration from the beginning of any design project, ensuring seamless and inclusive experiences that benefit all users. For designers, developers, and business leaders, prioritizing accessibility isn't just a responsibility—it's an opportunity to create digital spaces that are truly open to everyone.

Is your big idea ready to get real?