Superfund
(Vertraulicher Kunde)

Superfund, (vertraulich) wandte sich an Wildcard, um ihre Präsenz auf dem europäischen Markt zu stärken. Angesichts unserer Begeisterung für die Zusammenarbeit mit ehrgeizigen Partnern haben wir diese Gelegenheit gerne angenommen.

Collaborating closely with Superfund, we aimed to transform their digital interfaces, making them more intuitive and engaging, while ensuring consistency across touchpoints. Our partnership focused on redesigning key elements, including onboarding flows, customer dashboards, the corporate website, and fund factsheets, ultimately reinforcing Superfund's position as a leader in the investment sector.

The first step in our collaboration was to reimagine and redesign the onboarding flow for Superfund. Our goal was to create a seamless, user-friendly experience that would guide new users through the registration and investment setup process effortlessly. By introducing a series of intuitive steps, clean interfaces, and engaging visuals, we made the onboarding process not only easier but also more enjoyable.

This streamlined approach reduces friction, encouraging potential investors to complete their journey from interest to active participation more efficiently.

One of our favorite parts of work is when we can truly explore new ways of creating: We integrated AI technology to enhance our creative process for Superfund's fact sheet covers and TV spots. This approach helped us explore ideas faster and more efficiently, while still maintaining our human touch and expertise in the final products.

For the redesigned fund factsheets, we employed AI image generation to create proofs of concept and in turn create totally unique cover images. These visuals reflect each fund's essence, incorporating abstract representations of financial concepts and investment themes. The newly created covers offer:

• Unique design approach for each fund
• Rapid iteration and customization
• Consistent visual language aligned with the brand
• Cost-effective production of high-quality visual

We extended our AI-assisted approach to video content creation for Superfund's TV spots. Our process involved:

1. Initial Video Draft: Using Runway to transform still images into video, creating a foundation for our spots.
2. Video Enhancement: Incorporating additional video footage to flesh out the concept and narrative.
3. Professional Post-Production: Applying color grading and custom animations in After Effects to elevate the visual quality.
4. AI-Generated Voiceovers: Utilizing ElevenLabs to create natural-sounding voiceovers, which we then fine-tuned for perfect delivery.

This AI-assisted workflow allowed us to explore creative ideas more rapidly and efficiently. However, the final products were carefully crafted and refined by our team to ensure they met our high standards and effectively communicated Superfund's message.

By integrating AI into our creative process, we were able to produce high-quality, visually engaging assets that reinforce Superfund's position as a forward-thinking investment firm. This approach improved our ideation and production efficiency while allowing our team's expertise to shine in the final execution.

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A strong digital presence is essential for any modern financial service provider. Next, we embarked on a full redesign of Superfund's corporate website, crafting a modern, sleek, and professional aesthetic that reflects the company's innovative spirit and commitment to excellence.

To bring the redesigned website to life, we used Webflow, our powerful web development tool of choice that allows for intricate design capabilities without sacrificing functionality. This choice enabled us to create a highly interactive and visually engaging site, featuring animations and dynamic content that draw users in and keep them engaged.

The seamless integration of Webflow's development capabilities with our design vision resulted in a robust online platform that aims to stand out in the competitive financial services market.

Mit unserem „Why not“ -Ansatz haben wir kontinuierlich Ideen eingebracht, um finanzielle Interaktionen einfacher, nachhaltiger, schneller oder einzigartiger zu gestalten. Unsere gemeinsamen Bemühungen haben die Bank schnell auf ein neues Erfolgsniveau gebracht.

Das Testen unserer Ideen und Visionen lange vor der Umsetzung der App lieferte brauchbare Einblicke und überaus positive Ergebnisse. Dadurch wurde Vertrauen in die internen Prozesse aufgebaut und eine solide Grundlage für die weitere Entwicklung geschaffen.