Cross Platform:
Make IT work
Introduction
Cross Platform, like Wildcard, is a highly flexible and broad company focusing on interaction, know-how and solutions for a wide range of problems, making our collaboration a perfect fit. They offer comprehensive IT support and are specialized to cross the borders by navigating multi-platform IT infrastrucure for businesses.
We at Wildcard, worked closely together with the founders of Cross Platform IT to develop a unique market positioning. Our goal was to soften their hard-tech image to attract a broader audience, ranging from IT specialists to users who are less tech-focused but in need of secure and reliable systems.
Visual Identity and Branding
From large IT-savvy corporations to creative agencies, our core message resonates with all:
YOU MIX IT, WE FIX IT
The visual approach was developed to create something flexible and visually attractive, to reflect the cross-platform approach. Inspired by the company's name, we designed a flexible animated logo concept featuring a cross composed of individual arrows. Depending on the use case, these arrows symbolize various systems, IT needs and solutions.
Rebuilding the web presence
Our work extended beyond branding to include a modern digital presence. We aimed to visualize and illustrate the diverse problems Cross Platform can solve through flexible animations.
To give these animations and ideas the right stage, we relaunched their webpage using Webflow to achieve a visual engaging scrollytelling experience. This approach sets Cross Platform apart from the typically technical and text-heavy IT support companies.
A reimagined digital presence
We are very proud of our collaboration with Cross Platforms' founders. By aligning our ideas with their vision and needs, we created a productive partnership that resulted in a compelling brand transformation.
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