BonBon
Finance
Introduction
BonBon specializes in tax-efficient employee pension solutions that help companies attract and retain top talent. In a competitive job market, BonBon offers businesses a powerful tool to increase employee loyalty while creating financial advantages for both employers and their teams.
The company needed a brand identity and digital presence that would effectively communicate its unique value proposition to business leaders.
Working in partnership with IQONIC Consulting↗︎ and the client, Wildcard was tasked with creating a comprehensive brand experience for BonBon from the ground up. Our goal was to develop a distinctive identity and conversion-optimized digital presence that would resonate with business decision-makers and clearly communicate the mutual benefits of BonBon's employee benefits solution.
Brand naming and identity
The first step in our collaboration was to lead BonBon through a strategic naming process. We needed a name that would stand out in the financial services sector while conveying the win-win nature of their employee benefits solution.
The name "BonBon" was selected for its positive associations and memorable quality. It cleverly references the "bonus" that employees receive while maintaining a friendly, approachable feel that differentiates it from traditional financial services brands.
Building on this foundation, we developed a complete brand identity system that balances professionalism with accessibility. The visual language we created reflects BonBon's dual value proposition: financial benefits for businesses and meaningful retirement security for employees.
A new (web) beginning
At the core of BonBon's digital presence is a fully responsive website designed with both aesthetics and conversion in mind. The site presents complex financial benefits in a clear, accessible manner while maintaining a sophisticated visual appeal that builds trust.
Key features of the website include:
- Streamlined sales funnel that guides visitors through BonBon's value proposition
- Strategic placement of call-to-action elements to maximize conversion
- Clear visualization of benefits for both employers and employees
- Responsive design that ensures optimal experience across all devices
- Easy-to-use consultation contact form
The website serves as both an educational platform for clients and a powerful sales tool. All while communicating BonBon's unique position in the employee benefits market.
Strategy + thoughtful design
Our goal for the BonBon brand was to effectively position it as a specialized financial service. By creating a distinctive identity and conversion-focused digital presence, we helped communicate its USP in a highly competitive market.
The result is a cohesive brand experience that clearly articulates the win-win nature of BonBon's offering, helping businesses understand how they can simultaneously benefit their employees and their bottom line through smarter employee benefits.
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